The relationship between gender and fragrance was most certainly curated by the beauty industry and societal “norms.” Scents are gendered because beauty, in general, is segregated. “Most of us were raised with a certain idea of how men and women should look, smell, and act,” says Andrew Glass, CEO and founder of Non Gender Specific. Creating gender binaries, an archaic cultural dictate, is an oversimplification of life, which is by nature complex, nuanced, and messy. “Technically, all scents can be considered unisex,” adds Mariya Nurislamova, CEO and cofounder of Scentbird. “However, brands would typically market fruit or floral-heavy fragrances as feminine, whereas scents featuring heady notes like wood, leather, and spices would be considered masculine.”
Luckily, the current zeitgeist recognizes non-binary gender, a notion that even top marketing executives in the beauty industry have embraced. Today, anyone can wear any scent (as it should be). And with so many interesting fragrances being marketed to both men and women, it’s no wonder one of the biggest trends in perfume right now is the unisex scent.
Keep scrolling for 15 of our all-time favorite unisex fragrances.